7 Quick Small Business Marketing Tips for 2020
7 Quick Small Business Marketing Tips for 2020, Marketing is an ever-changing business , especially with the online components and its evolving technologies and approaches.
That means searching for the best strategies for 2020 may mean doing some things differently to in 2019 while others are going to stay the same.
Here are a few of the quick business marketing tips for the forthcoming year that will help you plan.
1. SEO remains key
Plans will come and go but at the heart of internet marketing will continually be SEO or search engine optimization.
Here is the series of strategies and approaches targeted at getting visitors from search engines, mostly Google, in a strong and trustworthy way.
Creating an SEO strategy will sit in the center of a number of the other items that you just do to marketing your business and should be the beginning point.
2. Focus on the most effective marketing channels
Because there are so many distinct ways to advertise your business, it is easy to become caught in a never-ending attempt to master them all.
This way often contributes to catastrophe or certainly to marketing burn-out.
The key is to create the best marketing channels, get procedures in place and just look at adding more when these are functioning smoothly with minimal effort.
Consider where your clients are found as the top starting point.
3. Continue to use email marketing
Like SEO, email marketing is a marketing approach that does not go away and while folks are constantly predicting its passing, it still provides.
The clients speak -- 83 percent of individuals prefer to get emails from a brand that they trust over other types of communication.
So, regardless of what experts say, email marketing must always be among the marketing approaches you use.
However, you can look to try new tactics and experimentation with the latest trends within email marketing to help you make better connections with readers.
From email opt-in offerings and tripwire products to particular email-only content, there are lots of methods to use it.
4. Repurpose your best content
Developing a continuous stream of high-quality new content to engage your audience can be hard work but one of the techniques to work clever is to repurpose your very best content.
Let's say you have a top-performing blog article -- can you repurpose it? Examples might include:
- Developing a movie with the core points
- Make a SlideShare of the key takeaways
- Produce a series of social media updates with snippets in the content
- Make it into a podcast episode to your own or someone else's podcast
Repurposing proven content should be among the top priorities for 2020 as it has the proven track record to reveal it's effective and you can utilise this in new ways to catch new audiences.
5.Have a unique brand story
A fresh story might seem like something that big businesses do but realistically, any company may have a brand story.
It does not need to be complex or go back for many years -- it is about who your organization is and what you are about.
Users are very interested in this kind of content and it can be made into different formats for different marketing channels -- a short video for Instagram, a long-form motivational piece for LinkedIn, a collection of graphics for Pinterest.
6. Make use of video as much as possible
Video has been a massive trend for the previous couple of years and looks set to continue into 2020.
This means using video content wherever possible is a great way to advertise your business. Part of the attraction of video is that people can easily consume it in their telephones, and this accounts for more than half of all visitors to a site.
From pictures style explainer videos to behind the scenes shots, there are tons of approaches to involve video in your marketing.
7. Grab your Google My Business page
Google+ might be a memory but there are still ways to reach your audience with Google along with SEO.
Top of this list is to maintain and utilize your Google My Business page (GMB).
This is particularly helpful when users search from their mobile phones, which accounts for approximately 60 percent of searches.
It is a free tool and lets you create a business profile for the company to show in hunt.